38 SEO Prompts for ChatGPT & Claude
Most SEO prompts ask a model to guess what ranks. These prompts make Claude or ChatGPT look: search the live results for a keyword, read the top pages in full, crawl your site for technical issues, and map competitors’ content, all through Context. The output is grounded in pages you can open.
SEO prompts
Content brief from the top results
Search [keyword] and read the top ten results in full. Write a content brief with search intent, the subtopics every top page covers, gaps none of them cover, a suggested outline, and a target length.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Technical site audit
Crawl [domain] up to [N] pages. Find missing or duplicate titles and meta descriptions, missing H1s, thin pages under 300 words, and pages with no internal links. Output a prioritized fix list.
Uses: Crawl & Batches, Map URLs. Install the Context.dev MCP if you haven’t already.
Internal linking plan
Crawl [domain] and find the 20 pages that should link to [target page]. For each, suggest the exact sentence and anchor text for the new link.
Uses: Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Keyword cannibalization check
Map and crawl [domain]. Group pages that target the same topic based on titles, H1s, and content, and recommend which ones to merge, redirect, or differentiate.
Uses: Map URLs, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Content gap against competitors
Map the blogs of [competitors] and [our domain]. List topics they cover that we don’t, grouped by theme, and suggest the ten articles we should write first.
Uses: Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
Refresh an outdated article
Read [article URL]. Find outdated stats, stale claims, and old product details by checking current sources, then write the updated sections with new citations.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Title and meta rewrites
Crawl [domain] and rewrite the titles and meta descriptions for the [N] pages with the weakest ones. Keep titles under 60 characters and descriptions under 155, and match search intent.
Uses: Crawl & Batches. Install the Context.dev MCP if you haven’t already.
What kind of page ranks
Search [keyword] and describe what ranks: listicles, product pages, tools, forums, or videos. Recommend the page type we should build to compete.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Schema markup audit
Check the structured data on these pages: [URLs]. List the schema types found, errors, and missing types that could earn rich results, and write the JSON-LD to add.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Programmatic SEO test
Pick five sample queries for the page template [template, such as “[tool] alternatives” or “[service] in [city]”] and read what ranks for each. Judge whether every page could carry distinct, useful data instead of swapped names, find data sources we could use, and draft one sample page.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Local SEO audit
Audit [business]’s local SEO: name, address, and phone consistency on the site, location pages, local schema, and how their listings appear across directories. List fixes in priority order.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
FAQ section from real questions
Find the questions people ask about [topic] on forums, Reddit, and Q&A sites. Write an FAQ section for [page URL] with concise answers.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Write an article that beats the top result
Read the current top three results for [keyword]. Write an article that covers everything they do, adds [our unique data or experience], and cites primary sources.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Sitemap coverage check
Fetch the sitemap for [domain] and compare it with a full URL map of the site. List pages missing from the sitemap and sitemap URLs that redirect or return errors.
Uses: Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
Robots.txt and llms.txt review
Read the robots.txt and llms.txt for [domain]. Explain what they allow and block for search engines and AI crawlers, and flag rules that block important pages.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Ranking page teardown
Read [competitor URL], which ranks for [keyword]. Break down its structure, headings, length, media, internal links, and schema, and explain what likely helps it rank.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Topic cluster plan
Build a topic cluster for [pillar topic]: one pillar page and 15 supporting articles, each with a target query, intent, and the internal links between them. Check the live results for each query.
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Image SEO audit
Crawl [domain] and list images missing alt text and images with generic file names. Write descriptive alt text for the 20 most important ones.
Uses: Crawl & Batches, Scrape. Install the Context.dev MCP if you haven’t already.
Broken and redirected links
Crawl [domain] and list internal and outbound links that point to error pages or redirects, with the page each link appears on.
Uses: Crawl & Batches, Scrape. Install the Context.dev MCP if you haven’t already.
Digital PR angles
Find stats and stories in [industry] that journalists cited in the last six months. Suggest five data-driven PR angles we could own with [our data].
Uses: News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Product page SEO
Read [product page URL]. Rewrite the title, meta description, H1, intro, and product description to target [keyword] without stuffing, and suggest schema to add.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
AI search visibility check
Search for [questions buyers ask about our category] and read the pages that answer them. Tell me which sources come up, whether we appear, and what content would make us worth citing.
Uses: Web Search, Answers, Scrape. Install the Context.dev MCP if you haven’t already.
Honest comparison page outline
Research [our product] versus [competitor] using both sites, docs, pricing, and reviews. Outline an honest comparison page with a feature table and who each option suits.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Site migration redirect map
Map every URL on [old domain]. Build a redirect map to [new site structure], flag pages with no obvious destination, and write a migration QA checklist.
Uses: Map URLs, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Monthly SEO report narrative
Here’s my Search Console export: [file]. Parse it, find the biggest gains and losses, read the pages behind them, and explain likely causes and next actions.
Uses: Parse Files, Scrape. Install the Context.dev MCP if you haven’t already.
Cluster keywords by shared results
Search each keyword in [keyword list] and record the top ten URLs. Group keywords whose results share three or more URLs, since one page can usually serve them all. Output each cluster with a primary keyword, search intent, the shared URLs, and whether it needs a new page or fits [existing URL].
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Optimize a page against top results
Read [our URL] and the top ten results for [keyword]. List the subtopics, questions, entities, and formats such as tables, steps, or examples that most top pages cover and ours doesn’t. Then rewrite our intro and outline with the additions marked, without padding the length.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Map keywords to pages
Map every URL on [domain]. For each keyword in [keyword list], read the current results to judge intent, then assign our best existing page or mark “new page needed.” Flag keywords where two of our pages compete and keywords where our page type doesn’t match what ranks.
Uses: Web Search, Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
Make a page easier to cite
Get researched answers to [three buyer questions] and note the sources they cite. Read those sources and [our URL], then rewrite our page with a direct answer in the first two sentences, sourced stats, a comparison table, and an FAQ block so AI assistants can quote it.
Uses: Answers, Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
E-E-A-T trust signal review
Review [URL] and the site’s about, author, and contact pages for experience, expertise, authority, and trust signals: named authors with credentials, first-hand evidence, cited sources, update dates, and reviews. Compare with the top three results for [keyword] and list the ten fixes that matter most.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Content pruning plan
Map and crawl the blog on [domain]. Record each post’s word count, publish or update date, and topic, then label it keep, update, merge, redirect, or remove. Explain every merge and removal, name the redirect target, and sort the table by action.
Uses: Map URLs, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Unlinked brand mentions
Search the web for mentions of [brand or product] from the last 12 months, excluding [our domain]. Open each page and list the ones that mention us without linking, with the URL, the author or contact page, and a short, friendly link request for each.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Canonical and duplicate URL audit
Crawl [domain] and read each page’s status, canonical tag, and robots meta tag. Flag canonicals that point to redirects, errors, or unrelated pages, noindexed pages that still get internal links, and duplicates across http, www, trailing slashes, and URL parameters. Give the fix for each.
Uses: Crawl & Batches, Scrape. Install the Context.dev MCP if you haven’t already.
Post-launch SEO check
We just launched [redesign or migration] on [domain]. Crawl the live site for leftover noindex tags, robots.txt blocks, canonicals pointing to staging, and missing titles, and check every URL in [old sitemap or URL list] for errors. List anything that blocks indexing first.
Uses: Crawl & Batches, Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
SEO change monitor
Monitor [key page URLs] daily and alert me when the title, meta description, H1, canonical, robots meta tag, or main content changes, or when a page stops loading. Show the before and after so a release can’t quietly break our SEO.
Uses: Monitors. Install the Context.dev MCP if you haven’t already.
Link prospects from resource pages
Search for resource pages, tool lists, and roundups about [topic] that link to [competitors] but not to [our domain]. Open each page to confirm, then list the URL, what it lists, the author or contact page, and a one-line pitch for why our [page] belongs there.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Ecommerce category page SEO
Read [category page URL] and the top five results for [category keyword]. Write an intro under 100 words, buying-guide copy for below the products, an FAQ from real shopper questions, and a list of the filters ranking pages offer that we don’t.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Hreflang and international audit
Map and crawl the language and country versions of [domain]. Check for reciprocal hreflang tags, valid language and region codes, an x-default, and self-referencing canonicals, and flag translated pages missing from the set. Group the errors by template with a fix for each.
Uses: Map URLs, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
How to use these prompts
Install the Context.dev MCP
Add the Context.dev MCP server to Claude, Cursor, or another agent, or install the ChatGPT app. This gives the assistant live web search, scraping, and data tools.
Pick a prompt
Copy it, or open it straight in Claude or ChatGPT. Every copied prompt tells the assistant to use Context.dev, links the MCP install page, and asks it to cite sources.
Fill in the brackets
Replace every [bracket] with your details, such as a company domain, a competitor, or a file, then run it.
Context APIs behind these prompts
The tools your assistant calls when it runs these prompts.
SEO prompt FAQ
What are the best ChatGPT prompts for SEO?
Prompts that give the model real inputs: current search results, the full text of the pages that rank, and a crawl of your own site. Without live data, SEO advice stays generic.
Can these prompts replace an SEO tool?
They’re strongest at analysis and writing: content briefs, page audits, internal linking, and content gaps against competitors. Keep a dedicated tool for search volume, rank tracking, and backlink data.
Can the assistant audit my whole site?
Yes. Map lists every URL and Crawl returns page content, so the assistant can check titles, descriptions, headings, thin pages, and internal links across hundreds of pages.
How do I install the Context.dev MCP in Claude or ChatGPT?
Add the Context.dev MCP server to Claude, Cursor, or any MCP client with the MCP setup guide, or install the Context app in ChatGPT for web search and page reading. Then paste a prompt and the assistant picks the right Context tools.
Do these prompts work without Context?
They run, but without live web tools the assistant answers from its training data and can’t open the pages, files, or searches the prompt asks for. Expect older information and more guesses.
More prompt categories
- GTM promptsICP research, positioning, pricing, launches, and market maps.65 prompts
- Coding promptsBuild scrapers, agent tools, and brand features into your app.53 prompts
- Lead Generation promptsProspect lists, decision makers, buying signals, and enrichment.48 prompts
- Cold Email promptsResearched first lines, sequences, follow-ups, and reply handling.36 prompts
- Web Scraping promptsExtract products, prices, tables, listings, and whole sites.46 prompts
- Web Search promptsDeep research, fact-checking, sourcing, and comparisons with citations.33 prompts
- File Parsing promptsPDFs, contracts, invoices, spreadsheets, slides, and scans.28 prompts
- News promptsCompany news, competitor alerts, briefings, and media monitoring.31 prompts
- Ad Copy promptsAd copy, hooks, audiences, landing pages, and competitor messaging.27 prompts
- Creative & Design promptsOn-brand image prompts, creative briefs, mockups, and brand kits.26 prompts
- Competitor Analysis promptsPricing, features, reviews, hiring, and change tracking.41 prompts
- Recruiting promptsCandidate sourcing, research, pay benchmarks, and outreach.29 prompts
Start building with live web context.
Scrape, search, and research the web with one API. Bring the results straight into your product.