48 Lead Generation Prompts for ChatGPT & Claude
Most AI prospecting prompts produce plausible companies that don’t exist. These lead generation prompts make the assistant search companies and people, read their websites, and attach evidence to every lead, so the list holds up when a rep opens it.
Lead Generation prompts
25 accounts that match my ICP
Find 25 companies that match: [industry], [employee range], [country], and [signal, such as “uses Shopify” or “hiring SDRs”]. Return a table with name, website, size, location, and the evidence for each criterion.
Uses: Company Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Decision makers at target accounts
For each of these companies [domains], find the person most likely to own [problem], plus one backup. Give name, title, profile link, and why they’re the right person.
Uses: People Search, Web Search. Install the Context.dev MCP if you haven’t already.
Leads from hiring signals
Find companies in [region] that posted jobs for [role] in the last 30 days. Read each job post and pull the tools, team size, and pain points it mentions. These are leads for [our product].
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Local business lead list
Find 30 independent [type of business] in [city] that have a website, skipping chains and franchises. For each, give the address, phone, website, the owner’s name if the site lists one, and one observation from their site we could use in outreach, like no online booking or an outdated menu.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Tech stack leads
Find 20 companies in [industry] whose websites show they use [technology, such as HubSpot forms or an Intercom chat widget]. Verify each one from the page itself and return the company, the page checked, and the exact evidence, such as a script name or a visible widget.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Enrich a list of names
Here is a list of people with name and company: [list]. Enrich each with current title, location, profile links, and work email where available. Mark low-confidence matches instead of guessing.
Uses: People Enrich. Install the Context.dev MCP if you haven’t already.
New companies in my niche
Find companies in [niche] that launched or came out of stealth in the last six months. Include founding date, founders, what they do, and the announcement link.
Uses: News Search, Web Search, Company Search. Install the Context.dev MCP if you haven’t already.
Recently funded startups
Find [industry] startups that announced a seed or Series A round in the last 60 days. List the amount, investors, headcount, and what they’re likely to spend the money on, with the announcement link.
Uses: News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Turn a conference into a lead list
Find the exhibitor and speaker lists for [conference] and turn them into a lead list. For each company, add website and size, plus the speaker’s name and title where one spoke.
Uses: Scrape, Web Search, People Search. Install the Context.dev MCP if you haven’t already.
Agencies that could resell us
Find 20 agencies serving [industry] that already offer [related service]. Check their services pages and client logos, and rank them by fit as resellers or referral partners.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
My competitor’s customers
Find companies that publicly use [competitor]: case studies, logo walls, review sites, and job posts that mention it. List each company with the evidence link.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Leads with a visible gap
Find [type of business] in [region] whose websites have a gap we fix, such as [no pricing page, no booking, or a slow mobile site]. Quote or screenshot the gap for each.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
People who just changed jobs
Find [titles] at [industry] companies who started a new role in the last 90 days, since new leaders often buy new tools. Give name, new company, start date, and source.
Uses: People Search, People Enrich. Install the Context.dev MCP if you haven’t already.
Ecommerce stores by niche
Find 25 ecommerce brands selling [product category] in [country]. Estimate catalog size from each store, and note the platform, shipping regions, and price range.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Prospect from a directory
Scrape the member directory at [URL]. Extract company name, website, location, and category into a CSV, then flag the members that match [ICP criteria].
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Lead scoring with evidence
Score these leads [list] from 1 to 10 on fit with [ICP] and on timing. Check each website, recent news, and job posts. Show the score breakdown and the evidence behind it.
Uses: Scrape, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Find the buyer, not just the user
At [company], our users are [role] but the budget sits with [role]. Find both people, their reporting line if public, and anything they’ve said publicly about [problem].
Uses: People Search, Web Search. Install the Context.dev MCP if you haven’t already.
Public-sector RFPs
Find open RFPs and tenders for [service] posted in the last 30 days in [region]. List the agency, deadline, budget if published, key requirements, and link.
Uses: Web Search, Scrape, Parse Files. Install the Context.dev MCP if you haven’t already.
Leads from podcast guests
Find founders and executives in [industry] who appeared on podcasts in the last six months. Return a table with guest, title, company, episode link, and one line on what they said about [topic] that an outreach email could reference.
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Expansion leads from press releases
Find companies that announced a new location, factory, or office in [region] this quarter. Give the press release link, the location, and the departments likely to buy [product].
Uses: News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Revive a lost deal
We lost a deal at [company] six months ago. Check who in [department] joined since then, any news that changes the picture, and draft a reason to reconnect.
Uses: People Search, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Nonprofits for an impact program
Find 20 nonprofits in [cause area] with active programs in [region]. Include mission, main programs, website, approximate size, and the executive director’s name.
Uses: Web Search, Scrape, People Search. Install the Context.dev MCP if you haven’t already.
Clean and dedupe my lead list
Here’s my lead list: [CSV]. Remove duplicates, fix company names from their websites, fill in missing domains, and flag companies that closed, were acquired, or rebranded, with evidence.
Uses: Web Search, Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Investors as leads
Find VC firms that invested in [category] in the last 12 months. List the firm, the partner who led the deal, portfolio companies in the space, and the deal announcement.
Uses: Web Search, News Search. Install the Context.dev MCP if you haven’t already.
Fresh leads every week
Set up a weekly check for new companies matching [ICP] and new posts mentioning [problem keyword]. Send only new results each week with a one-line reason each one is a lead.
Uses: Monitors, Web Search, News Search. Install the Context.dev MCP if you haven’t already.
People list by title and region
Find 30 people with titles like [titles] at [industry] companies with [employee range] employees in [region]. Return a table with name, title, company, company website, location, profile link, and time in the role, and leave out anyone whose current employer you can’t confirm.
Uses: People Search, People Enrich. Install the Context.dev MCP if you haven’t already.
Enrich a list of domains
Here’s a list of company domains: [domains]. For each, return the company name, one-line description, industry, headquarters, employee range, logo URL, and social links in a table. Flag domains that redirect to a different company or no longer load.
Uses: Brand, Company Search, Scrape. Install the Context.dev MCP if you haven’t already.
Qualify inbound signups
Here are this week’s signups with their work emails: [emails]. Enrich each person and their company, score fit against [ICP] from 1 to 10, and sort them into reach out today, nurture, or ignore. Show the title, company size, and the one fact that drove each score.
Uses: People Enrich, Brand, Scrape. Install the Context.dev MCP if you haven’t already.
Former champions at new companies
Our best customers are [customer companies]. Find people who worked there in [roles] and have since moved to a company that fits [ICP]. List name, old company, new company and title, when they moved, and profile link, ranked by how well the new company fits.
Uses: People Search, People Enrich. Install the Context.dev MCP if you haven’t already.
Buyers asking for alternatives
Find posts from the last 90 days on Reddit, forums, and review sites where people ask for alternatives to [competitor] or complain about [problem we solve]. Return the quote, the poster’s company or role when they state it, the date, and the link, ranked by buying intent.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
First hire in a new function
Find [industry] companies hiring their first [function, such as RevOps, security, or data] person, where the job post says “first”, “founding”, or “build the team”. List the company, role, post date, what the post says they need to set up, and the link.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Leads from my own website
Read [our website], including the pricing and customers pages, and work out who buys from us and why. Then find 20 companies that match that profile but aren’t on our customers page, with the website, size, a fit score from 1 to 10, and the angle to open with.
Uses: Scrape, Company Search, Web Search. Install the Context.dev MCP if you haven’t already.
Watch target accounts for triggers
Watch these target accounts every week: [domains]. Check their news, careers pages, and leadership pages, and alert me only when something new could start a conversation, such as funding, a new executive, a new office, or a job post for [role]. Include the link and a suggested opener.
Uses: Monitors, News Search, Scrape. Install the Context.dev MCP if you haven’t already.
Filter a list by site keywords
For each domain in [list], check whether the company’s own site mentions [keyword, such as SOC 2, wholesale, or HIPAA]. Return yes or no, the page URL, and the exact sentence, so I can cut the list to companies that clearly qualify.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Companies asking for outside help
Find companies that said publicly in the last 30 days that they need outside help with [service]: requests for proposals, “looking for an agency” posts, and contract or freelance job posts. List the company, what they asked for, any deadline or budget, and the link.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Self-serve or sales-led
For each company in [domains], find the pricing page and decide whether they sell self-serve, sales-led, or both. Return the starting price, plan names, free tier or trial, and the pricing URL, then tell me which group fits [our offer] best.
Uses: Scrape, Map URLs. Install the Context.dev MCP if you haven’t already.
Startups from the latest accelerator batch
Pull the companies from the most recent [accelerator, such as Y Combinator or Techstars] batch that work on [category or problem]. For each, give the one-liner, website, founders, and why they might need [our product] in the next six months, with the batch page link.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Leads from fast-growth rankings
Pull the companies from the latest [ranking, such as the Inc. 5000 or Deloitte Fast 500] that are in [industry] and [region]. List rank, growth rate, headcount, website, and the ranking page, then flag the ten that best fit [ICP].
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Multi-location businesses
Find [type of business] brands in [region] with [number] or more locations. Count locations from each brand’s store locator or locations page, and list headquarters, website, location count, and the page you counted from. Skip national chains.
Uses: Web Search, Scrape, Map URLs. Install the Context.dev MCP if you haven’t already.
Leads from customer complaints
Find [type of business] in [city] whose public reviews keep mentioning [problem we fix, such as slow replies or no online booking]. Quote two reviews for each with dates and links, and skip any business that appears to have fixed it already.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
New local business openings
Find [type of business] that opened or announced an opening in [city] in the last 60 days, using local news, chamber of commerce posts, and the businesses’ own announcements. List the business, address, opening date, owner if named, and source.
Uses: News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Companies using an open-source library
Find companies whose public code, docs, job posts, or engineering blog show they use [open-source library or framework]. List each company, the evidence link, and the team that likely owns it, strongest evidence first.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Vendors in an app marketplace
List every app in the [category] section of [platform]’s app marketplace, such as the Shopify App Store or Salesforce AppExchange. Return the vendor, website, rating, review count, and pricing as shown. These vendors already sell to [platform] customers.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Turn a market map into leads
Here’s a market map or “top companies” list: [image, PDF, or URL]. Extract every company on it, find each website, and add a one-line description, headquarters, and employee range. Mark the logos you couldn’t identify instead of guessing.
Uses: Parse Files, Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Leads from a VC portfolio
Pull every company from [VC firm]’s portfolio page that fits [category or stage]. For each, add the website, one-line description, headcount, and latest round with a source, and mark the ones that share an investor with us from this list: [our investors].
Uses: Scrape, Brand, Web Search. Install the Context.dev MCP if you haven’t already.
Recent government contract winners
Find companies awarded public contracts for [service or product] in [country or state] in the last 90 days. List the winner, agency, contract value, award date, and source link. These are leads for [our offer, such as subcontracting or staffing].
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Distributors for my product
Find 20 distributors, wholesalers, or retailers in [region] that carry products like [our product category]. List the brands they carry, the markets they serve, and how they take on new suppliers, with the page where they say it.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Companies after a public incident
Find [industry] companies that publicly disclosed [event, such as a data breach, a major outage, or a product recall] in the last 90 days. Give the date, what happened, the source, and the role most likely responsible for the fix, and suggest a helpful, not opportunistic, angle.
Uses: News Search, Web Search, People Search. Install the Context.dev MCP if you haven’t already.
How to use these prompts
Install the Context.dev MCP
Add the Context.dev MCP server to Claude, Cursor, or another agent, or install the ChatGPT app. This gives the assistant live web search, scraping, and data tools.
Pick a prompt
Copy it, or open it straight in Claude or ChatGPT. Every copied prompt tells the assistant to use Context.dev, links the MCP install page, and asks it to cite sources.
Fill in the brackets
Replace every [bracket] with your details, such as a company domain, a competitor, or a file, then run it.
Context APIs behind these prompts
The tools your assistant calls when it runs these prompts.
Lead Generation prompt FAQ
Can ChatGPT or Claude find real leads?
On their own, they work from training data and often invent companies or contacts. Connected to Context, they run company search, people search, and web search against live sources and return links you can check.
Do these prompts return email addresses?
Some do. People Enrich can return a work email when one is available, and it doesn’t accept free or disposable addresses as inputs. Honor opt-outs and local privacy law when you contact anyone.
How many leads can one prompt return?
Company and people search return up to 10 results per page, and the assistant can page through more. For lists in the hundreds, ask it to work in batches and save results to a file as it goes.
How do I install the Context.dev MCP in Claude or ChatGPT?
Add the Context.dev MCP server to Claude, Cursor, or any MCP client with the MCP setup guide, or install the Context app in ChatGPT for web search and page reading. Then paste a prompt and the assistant picks the right Context tools.
Do these prompts work without Context?
They run, but without live web tools the assistant answers from its training data and can’t open the pages, files, or searches the prompt asks for. Expect older information and more guesses.
More prompt categories
- GTM promptsICP research, positioning, pricing, launches, and market maps.65 prompts
- Coding promptsBuild scrapers, agent tools, and brand features into your app.53 prompts
- Cold Email promptsResearched first lines, sequences, follow-ups, and reply handling.36 prompts
- Web Scraping promptsExtract products, prices, tables, listings, and whole sites.46 prompts
- Web Search promptsDeep research, fact-checking, sourcing, and comparisons with citations.33 prompts
- File Parsing promptsPDFs, contracts, invoices, spreadsheets, slides, and scans.28 prompts
- News promptsCompany news, competitor alerts, briefings, and media monitoring.31 prompts
- Ad Copy promptsAd copy, hooks, audiences, landing pages, and competitor messaging.27 prompts
- Creative & Design promptsOn-brand image prompts, creative briefs, mockups, and brand kits.26 prompts
- Competitor Analysis promptsPricing, features, reviews, hiring, and change tracking.41 prompts
- SEO promptsSite audits, content briefs, search results research, and internal links.38 prompts
- Recruiting promptsCandidate sourcing, research, pay benchmarks, and outreach.29 prompts
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