41 Competitor Analysis Prompts for ChatGPT & Claude
Competitor analysis is only useful when it’s current. These prompts have Claude or ChatGPT read competitors’ websites, pricing, docs, reviews, job posts, and news through Context, and set up monitors so you hear about changes the week they happen.
Competitor Analysis prompts
Full competitor profile
Build a profile of [competitor domain]: product, target customer, pricing, positioning, team size, recent news, hiring, reviews, and strengths and weaknesses, with a source for each.
Uses: Brand, Scrape, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Feature comparison matrix
Read the product pages and docs of [competitors] and [our site]. Build a feature matrix for [feature list] marking each as supported, partial, or missing, with a link to the evidence for each cell.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Pricing teardown
Scrape the pricing pages of [competitors]. Compare plans, price per unit, limits, overages, discounts, and what’s gated to enterprise. Show the cheapest option for [usage scenario].
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Monitor competitor pricing
Set up monitors on these pricing pages: [URLs]. Alert me when prices, plan names, limits, or features change, with a before-and-after summary.
Uses: Monitors. Install the Context.dev MCP if you haven’t already.
New pages competitors publish
Monitor the URL lists of [competitor domains] and tell me each week which new pages appeared: product pages, landing pages, blog posts, or docs. Summarize what each new page signals.
Uses: Monitors, Map URLs. Install the Context.dev MCP if you haven’t already.
Review mining
Collect reviews of [competitor] from G2, Capterra, Trustpilot, and Reddit from the last year. Summarize what customers love, what they hate, and why they switch away, with quotes.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Hiring as a strategy signal
Read [competitor]’s open jobs. Group them by team and seniority and tell me what they’re likely building or where they’re expanding, using the job posts as evidence.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Changelog analysis
Scrape the changelogs of [competitors] for the last six months. Count releases by product area and identify where each one is investing most.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
SWOT with sources
Write a SWOT analysis for [our company] against [competitors] using only evidence you can link: their sites, reviews, news, and docs. Leave out anything you can’t support.
Uses: Web Search, Scrape, News Search. Install the Context.dev MCP if you haven’t already.
Why people switch
Find public comparisons, migration guides, and reviews that mention switching between [our product] and [competitor]. Summarize why people choose each.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
How their story changed
Compare [competitor]’s current homepage headline, subhead, and CTA with its web.archive.org snapshots from one and two years ago. Quote each version and explain how their positioning and target buyer shifted.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Content strategy comparison
Map the blogs of [competitors]. Count posts per month, list their main topics and formats, and find topics they cover that we don’t.
Uses: Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
Customer logo analysis
Scrape the customer logos and case studies from [competitors]. Group customers by industry and size to show which segments each competitor owns.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Integrations comparison
List every integration [competitors] advertise. Show overlaps, gaps against ours at [URL], and the integrations customers ask for in reviews.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
How they sell
Work out how [competitor] sells: self-serve or sales-led, free trial terms, partner program, events, and advertising. Back each conclusion with evidence.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Leadership changes
Find leadership changes at [competitors] in the last year and what each new leader did before. Explain what the hires suggest about strategy.
Uses: News Search, People Search, Web Search. Install the Context.dev MCP if you haven’t already.
Funding and financial health
Find funding rounds, revenue estimates, layoffs, and acquisition rumors for [competitors] from the last two years, with sources and dates.
Uses: News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Developer experience review
Crawl [competitor]’s docs. Rate the quickstart, API reference, SDK coverage, and examples, and compare the path to a first API call with ours at [docs URL].
Uses: Crawl & Batches, Scrape. Install the Context.dev MCP if you haven’t already.
Competitor’s SEO footprint
Map [competitor domain]. Identify their main landing page clusters, comparison pages, and templates, and infer the keywords each cluster targets from titles and headings.
Uses: Map URLs, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Share of voice in the news
Count news coverage of [competitors] and us over the last 90 days. Show share of voice, top outlets, and the stories that drove the most coverage.
Uses: News Search. Install the Context.dev MCP if you haven’t already.
Respond to a competitor launch
[Competitor] just announced [news]. Research the details and customer reaction, then draft our response: messaging, sales talking points, and whether we should change anything.
Uses: News Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Local competitor check
Find [business type] competitors near [address]. Compare prices, services, hours, ratings, and online booking from their websites and public listings in one table, and point out where we can stand out.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Product page comparison
Screenshot and read the product pages for [competing products]. Compare layout, claims, social proof, pricing display, and CTAs, and list what we should borrow.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Patents and technical research
Search for patents, papers, and engineering blog posts from [competitor] in the last two years. Group them by technical area, link each one, and say which products each area could lead to.
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Quarterly competitor report
Write a quarterly report on [competitors]: launches, pricing changes, hires, funding, notable customers, and threats to us, each with a dated source.
Uses: News Search, Web Search, Scrape, Monitors. Install the Context.dev MCP if you haven’t already.
Find competitors I’m missing
We sell [product] to [audience] and track these competitors: [list]. Search category terms, “[competitor] alternatives” articles, review-site categories, and Reddit threads to find who we’re missing. Sort them into direct, indirect, and do-it-yourself substitutes, with each one’s website, one-line pitch, and where you found it.
Uses: Web Search, Company Search, Scrape. Install the Context.dev MCP if you haven’t already.
Fact-check our competitor claims
Read our comparison pages and battlecards at [URLs]. Re-check every claim about [competitor] against their current site, docs, pricing, and changelog. Mark each claim current, outdated, or unverified, link the evidence, and write replacement wording for anything wrong. Treat “not listed on their site” as different from “not supported.”
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
New entrants in our category
Find companies that entered [category] in the last 12 months through launches, Product Hunt or Show HN posts, accelerator batches, or funding news. For each, give the website, funding, target customer, how they differ from us, and a low, medium, or high threat rating with the reason.
Uses: Web Search, News Search, Company Search. Install the Context.dev MCP if you haven’t already.
Rank competitors by threat
Score [competitors] from 1 to 5 on overlap with the customers on [our site], momentum from the last six months of releases, hiring, funding, and news, and pricing pressure. Rank them in a table with the evidence behind each score, then name the two to watch most closely and why.
Uses: Scrape, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Their users’ top feature requests
Find [competitor]’s public roadmap, feedback board, community forum, and GitHub issues. List the 20 most-requested features they haven’t shipped, with vote or comment counts where shown and links, and mark whether [our product] already does each one.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Pricing history from archived pages
Scrape [competitor]’s pricing page today and its web.archive.org snapshots from about 6, 12, and 24 months ago. Build a timeline of changes to plan names, prices, limits, and features moved between tiers, with the snapshot link for each change.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Who gets recommended as an alternative
Search “[competitor] alternatives”, “best [category] tools”, and “[competitor] vs” and read the top 15 results. Count how often each product is recommended, summarize the reasons given, note whether we appear, and list the articles we should ask to be included in.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Share of search results
Search [20 queries buyers in our category use] and record which of [competitors] and [our domain] appear in the top ten for each. Build a grid of query by company with the ranking URL, total each company’s appearances, and list the queries where a competitor shows up and we don’t.
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Competitor release radar
Set up weekly monitors on the changelogs, release notes, and docs home pages of [competitors]. Each week, list what shipped by product area with a link to the entry, and flag anything that closes a gap we sell against.
Uses: Monitors, Scrape. Install the Context.dev MCP if you haven’t already.
Tactics worth copying
Review the homepages, pricing pages, signup pages, and onboarding docs of [competitors]. List ten conversion tactics worth adopting, such as an interactive demo, a pricing calculator, or a migration guide, each with the example link, why it likely works, the effort for us, and how we’d do it better.
Uses: Scrape, Map URLs, Web Search. Install the Context.dev MCP if you haven’t already.
What their leaders say publicly
Find interviews, podcasts, conference talks, and posts from [competitor]’s founders and executives in the last 12 months. Summarize their stated priorities, target markets, and predictions, quote the key lines with links, and flag anything their current product doesn’t back up.
Uses: News Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Predict their next move
Using [competitor]’s last six months of releases, hires, funding, partnerships, and executive statements, predict their three most likely moves in the next two quarters. Give the evidence and a confidence level for each, and draft our response if it happens.
Uses: News Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Reliability from status pages
Read the public status pages and incident history of [competitors] and ours at [status page URL]. List incidents from the last 90 days with date, duration, affected component, and severity, and compare how quickly and clearly each company communicated.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Contract and terms fine print
Read the terms of service, DPA, SLA, and acceptable use policy of [competitors]. Compare auto-renewal, cancellation, price increase clauses, data ownership, liability caps, and usage restrictions in a table, quoting and linking each clause. Flag terms buyers could push back on.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
International footprint
Map [competitor domains] for localized pages and check their pricing for local currencies and payment methods. Add local offices, country-specific job posts, and regional partners, then show which countries each one actively serves and where it’s expanding, with links.
Uses: Map URLs, Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Support comparison
Compare customer support at [competitors] and [our company]: channels, hours, response-time promises by plan, help center depth, and community forums, from their own pages. Add what reviews from the last year say about support quality, with quotes and links, and show where we can win on service.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
How to use these prompts
Install the Context.dev MCP
Add the Context.dev MCP server to Claude, Cursor, or another agent, or install the ChatGPT app. This gives the assistant live web search, scraping, and data tools.
Pick a prompt
Copy it, or open it straight in Claude or ChatGPT. Every copied prompt tells the assistant to use Context.dev, links the MCP install page, and asks it to cite sources.
Fill in the brackets
Replace every [bracket] with your details, such as a company domain, a competitor, or a file, then run it.
Context APIs behind these prompts
The tools your assistant calls when it runs these prompts.
Competitor Analysis prompt FAQ
How do I use ChatGPT for competitor analysis?
Give it competitor names or domains and a specific question, then let it research live sources. With Context it can scrape pricing pages, crawl docs, read reviews, and search news instead of relying on what it learned in training.
Can the assistant track competitors over time?
Yes. Monitors watch pricing pages, changelogs, or a site’s list of URLs on a schedule and report what changed, with before-and-after evidence.
Is it okay to scrape competitors’ websites?
Reading public pages is standard practice for competitive research. Respect site terms, avoid logged-in or personal data, and don’t republish their content.
How do I install the Context.dev MCP in Claude or ChatGPT?
Add the Context.dev MCP server to Claude, Cursor, or any MCP client with the MCP setup guide, or install the Context app in ChatGPT for web search and page reading. Then paste a prompt and the assistant picks the right Context tools.
Do these prompts work without Context?
They run, but without live web tools the assistant answers from its training data and can’t open the pages, files, or searches the prompt asks for. Expect older information and more guesses.
More prompt categories
- GTM promptsICP research, positioning, pricing, launches, and market maps.65 prompts
- Coding promptsBuild scrapers, agent tools, and brand features into your app.53 prompts
- Lead Generation promptsProspect lists, decision makers, buying signals, and enrichment.48 prompts
- Cold Email promptsResearched first lines, sequences, follow-ups, and reply handling.36 prompts
- Web Scraping promptsExtract products, prices, tables, listings, and whole sites.46 prompts
- Web Search promptsDeep research, fact-checking, sourcing, and comparisons with citations.33 prompts
- File Parsing promptsPDFs, contracts, invoices, spreadsheets, slides, and scans.28 prompts
- News promptsCompany news, competitor alerts, briefings, and media monitoring.31 prompts
- Ad Copy promptsAd copy, hooks, audiences, landing pages, and competitor messaging.27 prompts
- Creative & Design promptsOn-brand image prompts, creative briefs, mockups, and brand kits.26 prompts
- SEO promptsSite audits, content briefs, search results research, and internal links.38 prompts
- Recruiting promptsCandidate sourcing, research, pay benchmarks, and outreach.29 prompts
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