29 Ad Creative & Design Prompts for ChatGPT & Claude
Creative work goes off-brand when the model guesses colors and fonts. These creative prompts start by pulling the brand’s real logo, palette, typography, and screenshots from its website through Context, then turn them into briefs, image-generation prompts, and design specs your team or image model can follow.
Creative & Design prompts
Brand kit from a URL
Pull the logos, color palette, fonts, and visual style from [website]. Build a one-page brand kit with hex codes, type pairings, logo usage notes, and three example layouts.
Uses: Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
On-brand image prompts
Read [brand domain]’s colors, imagery style, and tone. Write five detailed image-generation prompts for [campaign] that use the exact palette and match the existing photography style.
Uses: Brand, Styleguide, Scrape. Install the Context.dev MCP if you haven’t already.
Creative brief from a landing page
Read [landing page]. Write a creative brief for a [format] campaign: objective, audience, single-minded message, proof, mandatory elements, brand colors and fonts, and three visual concepts.
Uses: Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Pitch deck themed for a prospect
Pull [prospect domain]’s logo, colors, and description. Outline a five-slide pitch deck for [our offer] themed in their brand, with slide copy and layout notes.
Uses: Brand, Scrape. Install the Context.dev MCP if you haven’t already.
Social post templates
Using [brand domain]’s styleguide, write design specs for three reusable social post templates (quote, stat, announcement) with sizes, color usage, type scale, and logo placement.
Uses: Styleguide, Brand. Install the Context.dev MCP if you haven’t already.
Competitor visual audit
Screenshot the homepages of [competitors] and pull their palettes and fonts. Show where the category looks the same and propose a visual direction that stands apart.
Uses: Scrape, Styleguide, Brand. Install the Context.dev MCP if you haven’t already.
Moodboard from references
Screenshot these reference sites and extract their colors and typography: [URLs]. Describe the shared mood and turn it into a moodboard brief for [project].
Uses: Scrape, Styleguide. Install the Context.dev MCP if you haven’t already.
UGC scripts from real reviews
Find reviews of [product] and pick three real customer stories. Write a UGC-style video script for each, with a shot list and on-screen captions.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Email header designs
Pull [brand]’s palette, fonts, and logo. Describe three email header designs for [campaign] with exact colors, text, and layout, plus an image prompt for each hero graphic.
Uses: Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Website redesign brief
Screenshot and analyze [website]: layout, hierarchy, colors, type, and components. Write a redesign brief that keeps the brand recognizable while fixing the five biggest design problems.
Uses: Scrape, Styleguide. Install the Context.dev MCP if you haven’t already.
design.md for my site
Extract the design system from [website]: colors, typography, spacing, radii, shadows, and components. Write it as a design.md file a coding agent can follow.
Uses: Styleguide, Scrape. Install the Context.dev MCP if you haven’t already.
Co-branded partner assets
Pull the logos and palettes for [our domain] and [partner domain]. Propose a co-branded webinar banner and social card that respect both brands, with exact colors.
Uses: Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Static ad concepts
Read [product page] and pull our brand colors and fonts. Write ten static ad concepts, each with a headline, visual description, layout, and image-generation prompt.
Uses: Scrape, Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Packaging concepts
Research packaging for [product category] from five leading brands, with screenshots. Propose three packaging concepts for [our brand] in our palette and describe each panel.
Uses: Web Search, Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Presentation theme
Turn [brand domain]’s styleguide into a presentation theme: title, section, and content slide layouts with colors, fonts, and spacing values.
Uses: Styleguide, Brand. Install the Context.dev MCP if you haven’t already.
Thumbnail concepts
Look at popular videos about [topic] and describe what their thumbnails have in common. Write five thumbnail concepts for my video titled [title] that stand out, with image prompts.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Event booth and swag specs
Pull [brand]’s logos and colors. Write specs for a 10x10 booth backdrop, a banner, and three swag items, with file format and color notes for the printer.
Uses: Brand. Install the Context.dev MCP if you haven’t already.
Landing page hero concepts
Read [landing page] and our styleguide. Propose three hero section designs with headline, subhead, visual, and CTA, plus an image prompt for each visual.
Uses: Scrape, Styleguide. Install the Context.dev MCP if you haven’t already.
Illustration style guide
Analyze the illustrations on [website] with screenshots. Describe the style (line, color, shading, characters) precisely enough that an illustrator or image model can match it.
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Before and after a rebrand
Compare [company]’s current site with a web.archive.org snapshot from before the rebrand, around [date]. Screenshot both, document what changed in logo, color, type, imagery, and tone, and explain what the change signals.
Uses: Scrape, Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Brand consistency audit
Crawl [website] and check whether pages use the same colors, fonts, buttons, and logo. List inconsistent pages with screenshots and the fix for each.
Uses: Crawl & Batches, Scrape, Styleguide. Install the Context.dev MCP if you haven’t already.
Infographic from research
Research [topic] and collect five sourced stats. Lay out an infographic in [brand]’s colors and fonts with sections, chart types, and source footnotes.
Uses: Web Search, Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Story ad storyboard
Read [product page]. Storyboard a 15-second vertical story ad in five frames with visuals, text overlays, and motion notes, using our brand palette.
Uses: Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Onboarding themed per customer
Pull [customer domain]’s logo and colors. Describe how our onboarding screens would look themed for them, and list the data fields we’d need to automate it for every signup.
Uses: Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Outdated logo hunt
Find partner, marketplace, and directory pages that show [brand]’s logo. Check for outdated logos, wrong colors, or distortion, and list the pages to fix.
Uses: Web Search, Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Ad sizes for every placement
Take this ad concept: [concept]. Pull [brand domain]’s logo, colors, and fonts, and write layout specs for 1:1, 4:5, 9:16, and 1.91:1 placements with safe zones, headline and body sizes, logo position, and exact hex codes, plus an image-generation prompt for each size.
Uses: Brand, Styleguide. Install the Context.dev MCP if you haven’t already.
Brand voice guide from a website
Read [domain]’s homepage, product pages, blog, and social bios. Write a brand voice guide with tone traits, words they use and avoid, sentence style, and five before-and-after rewrites of [sample copy], quoting the pages each trait comes from.
Uses: Crawl & Batches, Brand. Install the Context.dev MCP if you haven’t already.
On-brand marketing email
Pull [brand domain]’s logo, colors, fonts, and current offers from its site. Write a [promo or newsletter] email for [campaign] with subject line, preview text, and copy in their voice, plus the layout and color specs a designer or email builder can follow.
Uses: Brand, Styleguide, Scrape. Install the Context.dev MCP if you haven’t already.
Branded explainer video storyboard
Pull [client domain]’s logo, colors, fonts, and product screenshots from its site. Storyboard a [60-second] explainer video about [topic] in their brand: six to eight scenes with on-screen text, voiceover, visuals, and the brand asset each scene uses.
Uses: Brand, Styleguide, Scrape. Install the Context.dev MCP if you haven’t already.
How to use these prompts
Install the Context.dev MCP
Add the Context.dev MCP server to Claude, Cursor, or another agent, or install the ChatGPT app. This gives the assistant live web search, scraping, and data tools.
Pick a prompt
Copy it, or open it straight in Claude or ChatGPT. Every copied prompt tells the assistant to use Context.dev, links the MCP install page, and asks it to cite sources.
Fill in the brackets
Replace every [bracket] with your details, such as a company domain, a competitor, or a file, then run it.
Context APIs behind these prompts
The tools your assistant calls when it runs these prompts.
Creative & Design prompt FAQ
Can ChatGPT or Claude make on-brand creatives?
They can when they know the brand. Context returns a site’s logos, color palette, fonts, and styleguide, so the assistant writes image prompts and design specs with exact hex codes and type choices instead of guesses.
Do these prompts generate images?
They prepare everything an image model needs: detailed prompts, layouts, copy, and brand constraints. Run the result in your image tool of choice, or in an assistant that can generate images.
Can I use another company’s brand assets?
Use other brands’ assets for internal research, pitch mockups, or with permission. Logos and trademarks belong to their owners.
How do I install the Context.dev MCP in Claude or ChatGPT?
Add the Context.dev MCP server to Claude, Cursor, or any MCP client with the MCP setup guide, or install the Context app in ChatGPT for web search and page reading. Then paste a prompt and the assistant picks the right Context tools.
Do these prompts work without Context?
They run, but without live web tools the assistant answers from its training data and can’t open the pages, files, or searches the prompt asks for. Expect older information and more guesses.
More prompt categories
- GTM promptsICP research, positioning, pricing, launches, and market maps.65 prompts
- Coding promptsBuild scrapers, agent tools, and brand features into your app.67 prompts
- Lead Generation promptsProspect lists, decision makers, buying signals, and enrichment.48 prompts
- Cold Email promptsResearched first lines, sequences, follow-ups, and reply handling.36 prompts
- Web Scraping promptsExtract products, prices, tables, listings, and whole sites.46 prompts
- Web Search promptsDeep research, fact-checking, sourcing, and comparisons with citations.34 prompts
- File Parsing promptsPDFs, contracts, invoices, spreadsheets, slides, and scans.28 prompts
- News promptsCompany news, competitor alerts, briefings, and media monitoring.31 prompts
- Ad Copy promptsAd copy, hooks, audiences, landing pages, and competitor messaging.27 prompts
- Competitor Analysis promptsPricing, features, reviews, hiring, and change tracking.41 prompts
- SEO promptsSite audits, content briefs, search results research, and internal links.38 prompts
- Recruiting promptsCandidate sourcing, research, pay benchmarks, and outreach.30 prompts
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