65 GTM Prompts for ChatGPT & Claude
These go-to-market prompts turn Claude or ChatGPT into a GTM analyst that reads the live web. Each one pulls real company websites, pricing pages, reviews, and news through Context, so your ICP, positioning, and launch plans start from evidence instead of guesses.
GTM prompts
Build my ICP from closed-won deals
Here are my last [20] closed-won customers: [list of domains]. Read each website and find what they have in common: industry, size, business model, tech signals, and the trigger that likely made them buy. Turn it into an ICP table with firmographic criteria, buying triggers, and disqualifiers, naming the customers behind each pattern.
Uses: Scrape, Brand, Web Search. Install the Context.dev MCP if you haven’t already.
Positioning canvas with evidence
Work through April Dunford’s positioning steps for [product]: competitive alternatives (what buyers actually use today, from reviews and forums), our unique attributes (checked against [competitors]’ sites), the value they enable, best-fit customers, and market category. Link the evidence for each step, then write three positioning statements to test.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Market map on one page
Map the [market] landscape on one page. Group vendors into segments and give each vendor’s positioning line, target customer, and starting price from its own site, with links. Highlight crowded segments and the empty ones worth owning.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Pricing benchmark
Pull the public pricing pages for [competitors]. Build a table of plans, prices, value metric (seat, usage, or flat), usage limits, overage terms, free tier, and annual discount. Flag every “contact sales” plan and where our pricing at [our pricing] is out of line.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Voice of customer from reviews
Find reviews of [product or competitor] on G2, Capterra, Reddit, and app stores from the last 12 months. Cluster the praise and complaints, quote the exact customer language with links, and list the top five jobs people hire it for.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
30/60/90-day GTM plan
Build a 30/60/90-day go-to-market plan for [product] aimed at [ICP]. Ground each channel choice in evidence of how similar companies landed early customers (founder interviews, launch retros, podcasts), and give weekly actions, an owner, and the metric each phase must hit. Rank channels by expected return and link the evidence.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Positioning teardown
Read the homepages of [our site] and [3 competitors]. Compare the headline, subhead, primary CTA, proof points, and who each page is speaking to. Tell me where our message overlaps and where we can own a distinct claim.
Uses: Scrape, Brand. Install the Context.dev MCP if you haven’t already.
Competitive battlecard
Build a sales battlecard for [our product] against [competitor]. Use their website, docs, pricing, and recent reviews. Include where we win, where we lose, landmine questions, objection responses, and proof points with links.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
TAM, SAM, and SOM with sources
Estimate the TAM, SAM, and SOM for [product] selling to [segment] in [regions]. Show the bottom-up math, count the relevant companies, and cite every input. Label each number as sourced or estimated.
Uses: Web Search, Answers, Company Search. Install the Context.dev MCP if you haven’t already.
Pick a beachhead segment
Score these candidate segments for [product]: [segments]. Rate each 1 to 5 on urgent pain, budget, competition, reachability, and word of mouth, using public evidence such as forum threads, job posts, competitor focus, and how many companies fit. Output a scored table with links and recommend one beachhead with the reason.
Uses: Web Search, Company Search, Answers. Install the Context.dev MCP if you haven’t already.
Messaging matrix by persona
Build a messaging matrix for [product] across [personas, e.g. user, champion, economic buyer, technical evaluator]. For each persona, give their top pain quoted from a forum, review, or job post (with link), the value we promise, a proof point from [our site], and the objection to answer first.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Launch plan for a new feature
We’re launching [feature] for [audience]. Find how three comparable companies announced similar features in blog posts, changelogs, and launch posts. Draft a launch plan with channels, messaging, assets, and a two-week timeline based on what worked for them.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Find lookalike accounts
Using this ICP: [ICP], find 25 companies that match it and aren’t in this list: [current customers]. For each, give the website, why it fits, and one public signal that it needs [product category] now. Rank them by fit.
Uses: Company Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Jobs to be done from forums
Find threads on Reddit, Hacker News, Stack Exchange, and industry forums where people describe trying to [job]. Extract the trigger, current workaround, what they tried, and the outcome they want, in their exact words. Output a JTBD table with links, then write three job statements for our messaging.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Buyer persona from job posts
Build a persona for [job title] at [company type] from real evidence: 10 current job descriptions, conference agendas, and community threads. Cover responsibilities, the KPIs they’re measured on, tools, who they report to, and where they learn. Sample real people with this title to check typical seniority, and cite every point.
Uses: Web Search, Scrape, People Search. Install the Context.dev MCP if you haven’t already.
Choose a pricing value metric
List the pricing unit (seat, usage, credit, outcome, or flat fee) that [10 products in our category] use, from their pricing pages. Score candidate value metrics for [product] on how well they track customer value, predictability for the buyer, and ease of explaining, using pricing complaints in reviews as evidence. Recommend one.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Good, better, best packaging
Propose three tiers for [product] based on [competitors]’ pricing pages and the pricing complaints in their reviews. For each tier, give the name, price, limits, gated features, target buyer, and the moment that should trigger an upgrade. Link the competitor pattern behind each choice.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Willingness to pay evidence
Estimate what [segment] would pay for [product]. Gather what they spend today on alternatives (public pricing), what people say about price in forums and reviews, and the cost of the manual workaround in hours and salary. Give a low, likely, and high price with every input sourced or labeled as an estimate.
Uses: Web Search, Scrape, Answers. Install the Context.dev MCP if you haven’t already.
First 100 customers playbook
Research how [company] got its first 100 customers: founder interviews, podcasts, early blog posts, launch posts, and archived versions of its homepage. List the tactics in order with dates and links, then pick the three most likely to work for [our product] and explain why.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Choose the GTM motion
Recommend product-led, sales-led, or hybrid for [product] at an average deal size of [ACV]. Check how the 10 closest competitors sell: free plan, self-serve checkout, how prominent “book a demo” is, published pricing, and open sales roles. Output a comparison table with links and a recommendation with its risks.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Why now, with sources
Find the evidence that [category] matters now: regulation deadlines, platform or technology shifts, adoption statistics, funding into the space, and hiring trends from the last 12 months. Write a “why now” section for [pitch deck or homepage] with five facts, each dated and linked to its source.
Uses: Web Search, News Search, Answers. Install the Context.dev MCP if you haven’t already.
Find where my buyers spend time
Find the communities, newsletters, podcasts, Slack groups, subreddits, and conferences where [buyer persona] in [industry] spend time. Rank them by audience size and relevance, with links and how to get in front of each.
Uses: Web Search, Answers. Install the Context.dev MCP if you haven’t already.
One-page account brief
Research [company domain] for a sales call. Summarize what they sell, who they sell to, recent news, hiring trends, leadership, tools they appear to use, and three likely priorities related to [our product category]. Keep it to one page.
Uses: Brand, Scrape, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Homepage messaging test
Read [our homepage]. Write five alternative headline and subhead pairs, each aimed at a different buyer pain we can back with evidence on our site. Note which page proves each claim.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Website conversion review
Review [our website] like a skeptical buyer from [persona]. Check headline clarity, proof, pricing transparency, CTAs, and unanswered objections. Give the ten highest-impact fixes, ordered by effort.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Product Hunt launch teardown
Find the five strongest Product Hunt launches in [category] from the last year. Read each launch page and maker comment, and compare the tagline, first comment, visuals, launch offer, and how the makers answered questions. Draft our tagline, maker comment, and launch-day checklist based on what the winners did.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Launch announcement kit
Read [feature docs or changelog URL] and write the launch kit: a blog post outline, changelog entry, customer email, X thread, and LinkedIn post. Lead each with the customer benefit rather than the feature, and match the tone of [our blog URL].
Uses: Scrape. Install the Context.dev MCP if you haven’t already.
Product-led growth readiness
Score whether [product] is ready to sell product-led. Compare our signup, pricing, and docs pages at [our site] with [3 product-led competitors] on signup friction, free plan, time to first value, self-serve checkout, and how upgrades are presented. Give a score per factor with evidence and the three changes to make first.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Time to first value benchmark
Read the quickstart and getting-started docs of [competitors] and of [our docs URL]. Count the steps, accounts, and setup needed to reach a first useful result, and estimate the minutes for each. Output a comparison table and the shortest path we could offer new users.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Free trial benchmark
For [competitors], document the free trial or free plan: length, limits, credit card requirement, onboarding steps, and what triggers an upgrade prompt. Recommend changes to our trial at [our signup URL].
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Sales deck outline with sources
Outline a 10-slide sales deck for [product] aimed at [persona]: the problem, the cost of the problem, the shift making it urgent, our approach, three key workflows, proof, ROI, and next steps. Pull stats from public research with links, and pull proof from our case studies at [URL].
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Discovery call question bank
Write a discovery call guide for selling [product] to [persona]. Base 12 questions on pains that show up in public reviews, forums, and job posts (link each), and for every question note the answer that signals a qualified deal and the follow-up to ask.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
ROI model with sourced inputs
Build the inputs for an ROI calculator for [product]. Find public benchmarks for the time, salaries, error rates, and tool costs involved in [process], with sources. Output a table of inputs with default values and ranges, a sample calculation for a [company size] company, and a one-paragraph ROI story.
Uses: Web Search, Answers. Install the Context.dev MCP if you haven’t already.
Sales enablement FAQ
Collect the questions prospects ask about [category] from Reddit, community forums, review sites, and competitor FAQ pages. Write crisp answers for our team and flag any question our site at [URL] doesn’t answer.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Tailored demo storyline
Read [prospect domain] and write a 20-minute demo storyline for [product] that uses their own products, customers, and wording. Pick the three workflows most tied to their likely priorities, citing their site or recent news, and suggest sample data and branding that make the demo feel like theirs.
Uses: Scrape, Brand, News Search. Install the Context.dev MCP if you haven’t already.
Choose our category name
Find the category labels that competitors, review sites, analysts, and buyers on Reddit use for [what we do]. Build a table of candidate category names with who uses each, example links, and how often it appears, then recommend whether to join an existing category or name a new one.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Adapt messaging for a new segment
We want to sell [product] to [new segment]. Read [our homepage] and the sites of five tools that already sell to that segment, and note their vocabulary, priorities, and proof. Rewrite our headline, three value props, and proof points for the segment, and flag claims we can’t back yet.
Uses: Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Validate demand before building
Test demand for [product idea] among [audience]. Find people asking for it in forums and communities, existing products and their traction signals, prices of alternatives, and recent funding in the space. Score each factor 1 to 10 with links and finish with a build, narrow, or skip call.
Uses: Web Search, Company Search, News Search. Install the Context.dev MCP if you haven’t already.
Five forces with live evidence
Run Porter’s five forces on [market] with current evidence: supplier concentration, buyer switching costs, substitutes, new entrants funded in the last two years, and rivalry (price cuts, feature copying, consolidation). Rate each force low, medium, or high with links, and say what it means for our pricing and positioning.
Uses: Web Search, News Search, Company Search. Install the Context.dev MCP if you haven’t already.
Interview guide from public pains
Write a 30-minute problem discovery interview guide for [persona] about [problem]. Base the hypotheses on pains you find in public reviews and forums (link them), ask about past behavior rather than hypotheticals, and add a five-question screener for recruiting the right people.
Uses: Web Search. Install the Context.dev MCP if you haven’t already.
Synthesize customer interviews
Here are our customer interview notes or transcripts: [files or notes]. Extract jobs, triggers, pains, alternatives tried, and the strongest verbatim quotes. Check each theme against public reviews and forums to see if it holds beyond our sample, and rank themes by frequency and intensity.
Uses: Parse Files, Web Search. Install the Context.dev MCP if you haven’t already.
Pick our first three channels
For [competitors], find evidence of the channels they invest in: content volume from their sitemaps, events sponsored, podcasts they appear on, partner directories, communities, and landing pages built for paid campaigns. Rank channels by evidence and recommend three for [product], each with a 30-day test and a success metric.
Uses: Web Search, Map URLs, Scrape. Install the Context.dev MCP if you haven’t already.
Partner and integration targets
Find 20 companies whose product sits next to ours in [buyer]’s workflow and that publish an integrations or partner directory. List the directory link, how to apply, and the partner types they offer.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Co-marketing plan with a partner
Read [our site] and [partner domain]. Find where our audiences and use cases overlap, then propose three joint campaigns (for example a webinar, an integration guide, or a co-authored report) with a title, the audience, who does what, and the metric. Link the pages that show the overlap.
Uses: Scrape, Brand, Web Search. Install the Context.dev MCP if you haven’t already.
App marketplace listing plan
Find the app marketplaces and integration directories where [buyer] looks for [category] tools, such as [platforms]. For each, list requirements, fees, review process, how many competitors are listed, and the best listing to learn from. Rank them by reach and effort.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Growth loops competitors run
For [competitors], look for growth loops: public share pages, template galleries, “made with” badges, referral programs, and integration marketplaces. Use their sitemaps to count the public pages users create, and recommend the two loops that fit [product] best, with how we would start each.
Uses: Map URLs, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Referral program benchmark
Compare the referral and affiliate programs of [competitors and adjacent tools]: reward, payout terms, cookie window, eligibility, and a link to the terms. Propose a program for [product] with a reward that fits our [average contract value], and draft the pitch for the program page.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Event calendar and sponsor costs
List the conferences and meetups for [audience] in [regions] over the next 12 months, with dates, location, expected attendance, sponsorship tiers and prices from their prospectus, and talk submission deadlines. Recommend where to sponsor, where to speak, and where to just attend.
Uses: Web Search, Scrape, Parse Files. Install the Context.dev MCP if you haven’t already.
Newsletter sponsorship shortlist
Find newsletters read by [persona] that accept sponsors. For each, give the claimed subscriber count, sponsorship price where public, media kit link, and recent sponsors (a sign it works). Rank them by estimated cost per relevant reader and suggest an ad angle for the top three.
Uses: Web Search, Scrape, Parse Files. Install the Context.dev MCP if you haven’t already.
Original research report plan
Propose a data report [company] could publish about [topic] using public data we can collect ourselves, such as scraping [number] company websites for [signal]. Define the dataset, sample, method, and five headline findings to test, and list outlets that recently covered similar reports.
Uses: Web Search, Crawl & Batches, News Search. Install the Context.dev MCP if you haven’t already.
Analyst and creator list
Find the analysts, newsletter writers, podcast hosts, and YouTube creators who regularly cover [category]. For each, link two recent pieces about the space, give audience size where public, and explain how they accept briefings or pitches.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Trigger-event account list
Find companies in [industry and region] that, in the last 90 days, opened a new office, hired a [role], launched a product, or raised money. Give the evidence link and date for each trigger.
Uses: News Search, Web Search, Company Search. Install the Context.dev MCP if you haven’t already.
Expansion signals in my customer base
For these customers [domains], check their websites, careers pages, and news for signs of growth: new teams, new regions, new product lines, or hiring for [roles]. Rank them by expansion potential with evidence.
Uses: Scrape, News Search, Web Search. Install the Context.dev MCP if you haven’t already.
Churn risk scan
For these accounts [domains], look for public risk signals: layoffs, leadership changes, acquisitions, a competitor’s logo on their site, or job posts for a tool that replaces ours. Give each account a risk level and the evidence.
Uses: News Search, Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Spot case study candidates
For our customers [domains], find who mentions us publicly (blog posts, docs, job posts, press) or shows visible results since adopting [product]. Rank them as case study candidates with the story angle, the evidence link, and the role of the person we should ask.
Uses: Web Search, Scrape, News Search. Install the Context.dev MCP if you haven’t already.
Use-case pages from customer evidence
Read our customers’ websites [domains] and our case studies at [URL]. Identify the five use cases with the most evidence and outline a landing page for each: headline, the problem in the customer’s words, proof with a link, and the CTA.
Uses: Scrape, Crawl & Batches. Install the Context.dev MCP if you haven’t already.
Review site presence audit
Audit [product]’s presence on G2, Capterra, TrustRadius, and other review sites against [competitors]: rating, review count, reviews in the last 90 days, categories listed, and badges. List the gaps and a 60-day plan to close them.
Uses: Web Search, Scrape. Install the Context.dev MCP if you haven’t already.
Messaging and claims audit
Crawl [our site] and list every headline, product description, and claim (numbers, “fastest,” “only,” customer counts). Flag contradictions between pages, outdated numbers, and superlatives that a competitor’s site or a public benchmark could disprove, with links. Output a table ordered by risk.
Uses: Crawl & Batches, Web Search. Install the Context.dev MCP if you haven’t already.
Plan a price increase
We plan to raise prices from [current price] to [new price]. Find how five SaaS companies announced recent price increases (posts, emails, help docs), how customers reacted on Reddit and review sites, and what they offered existing customers. Draft our announcement, grandfathering policy, and FAQ.
Uses: Web Search, Scrape, News Search. Install the Context.dev MCP if you haven’t already.
Pricing trends in my category
Find how pricing in [category] changed over the last two years: moves to usage-based pricing, AI add-ons, seat price increases, free plan cuts, and new enterprise tiers. Use announcements, news, and current pricing pages, link each change, and summarize what it means for our pricing.
Uses: Web Search, News Search, Scrape. Install the Context.dev MCP if you haven’t already.
Enterprise readiness gaps
Collect what [competitors] publish for enterprise buyers: security or trust center pages, compliance certifications, SSO and SCIM, SLAs, DPA, and data residency. Build a table of what each offers with links, compare it with [our site], and list what we need before moving upmarket.
Uses: Map URLs, Scrape, Web Search. Install the Context.dev MCP if you haven’t already.
Entry brief for a new industry
We want to sell into [new industry]. Find the key regulations, buying committee roles, budget cycles, common tools, and industry events. Turn it into a one-page entry brief with sources.
Uses: Web Search, Answers. Install the Context.dev MCP if you haven’t already.
Pick the next country
Compare [countries] for launching [product]. For each, find the number of target companies, local competitors, pricing norms, payment preferences, language needs, and data regulations. Recommend the first market with reasons.
Uses: Web Search, Company Search, Answers. Install the Context.dev MCP if you haven’t already.
Weekly market pulse
Summarize what changed in [market] this week: competitor launches, pricing changes, funding, acquisitions, and notable hires. Keep it under 300 words with links, and set up monitors on [competitor pricing and changelog URLs] so next week’s pulse also catches page changes.
Uses: News Search, Monitors, Web Search. Install the Context.dev MCP if you haven’t already.
Board-ready competitive slide
Create a one-slide competitive landscape for [market] with the axes [axis 1] and [axis 2]. Place each competitor using evidence from its site and reviews, and add a footnote for every placement.
Uses: Web Search, Scrape, Brand. Install the Context.dev MCP if you haven’t already.
How to use these prompts
Install the Context.dev MCP
Add the Context.dev MCP server to Claude, Cursor, or another agent, or install the ChatGPT app. This gives the assistant live web search, scraping, and data tools.
Pick a prompt
Copy it, or open it straight in Claude or ChatGPT. Every copied prompt tells the assistant to use Context.dev, links the MCP install page, and asks it to cite sources.
Fill in the brackets
Replace every [bracket] with your details, such as a company domain, a competitor, or a file, then run it.
Context APIs behind these prompts
The tools your assistant calls when it runs these prompts.
GTM prompt FAQ
What is a GTM prompt?
A GTM prompt asks an AI assistant to do go-to-market work: define an ideal customer profile, map a market, test positioning, plan a launch, or build an account list. The prompts here also tell the assistant to cite the sources it used.
Why do GTM prompts need live web data?
A model trained months ago doesn’t know a competitor changed its pricing last week or which accounts are hiring now. With Context connected, the assistant searches, scrapes, and reads current pages before it answers.
Can I combine these prompts with my own CRM data?
Yes. Paste or attach your CRM export, closed-won list, or call notes alongside the prompt. The assistant combines them with what it finds on the web.
How do I install the Context.dev MCP in Claude or ChatGPT?
Add the Context.dev MCP server to Claude, Cursor, or any MCP client with the MCP setup guide, or install the Context app in ChatGPT for web search and page reading. Then paste a prompt and the assistant picks the right Context tools.
Do these prompts work without Context?
They run, but without live web tools the assistant answers from its training data and can’t open the pages, files, or searches the prompt asks for. Expect older information and more guesses.
More prompt categories
- Coding promptsBuild scrapers, agent tools, and brand features into your app.53 prompts
- Lead Generation promptsProspect lists, decision makers, buying signals, and enrichment.48 prompts
- Cold Email promptsResearched first lines, sequences, follow-ups, and reply handling.36 prompts
- Web Scraping promptsExtract products, prices, tables, listings, and whole sites.46 prompts
- Web Search promptsDeep research, fact-checking, sourcing, and comparisons with citations.33 prompts
- File Parsing promptsPDFs, contracts, invoices, spreadsheets, slides, and scans.28 prompts
- News promptsCompany news, competitor alerts, briefings, and media monitoring.31 prompts
- Ad Copy promptsAd copy, hooks, audiences, landing pages, and competitor messaging.27 prompts
- Creative & Design promptsOn-brand image prompts, creative briefs, mockups, and brand kits.26 prompts
- Competitor Analysis promptsPricing, features, reviews, hiring, and change tracking.41 prompts
- SEO promptsSite audits, content briefs, search results research, and internal links.38 prompts
- Recruiting promptsCandidate sourcing, research, pay benchmarks, and outreach.29 prompts
Start building with live web context.
Scrape, search, and research the web with one API. Bring the results straight into your product.