Introducing Highlights: the context that matters

Context.dev brand & press.

News, press materials, and brand assets from Context.dev. Download the kit, or read the guidelines below.

Press and news.

Our latest announcements, and the press kit with everything you need to write about Context.dev.

Brand assets.

Download our logos and follow the guidelines below. You can use them to write about Context.dev without asking first.

Download all brand assets

Naming

What the brand stands for, and how to write it.

The logomark is a square with a circular hole and a circle that fits it exactly. Every other part of the brand is built from that circle.

A hollow circle is the open web, information an agent can’t use yet. A solid circle is context, the piece that fills the gap so the agent can finish.

The name

“Context.dev” should always be written as a single name, with a capital “C” and lowercase “.dev”. Please avoid shortening it to “Context”.

Product names

When mentioning specific Context.dev products, APIs, or features, use their official names and capitalization, such as “Web Extraction,” “Brand Intelligence,” and “Logo Link.”

Symbol

A square with a circular hole, and the circle that fills it. Use it alone where the logo doesn’t fit: favicons, app icons, and avatars.

White logomark on blue
White logomark on blue
SVGPNG
White logomark on black
White logomark on black
SVGPNG
Blue logomark on white
Blue logomark on white
SVGPNG
App icon
App icon
SVGPNG

Wordmark

Context.dev set as fixed lettering. Use it on its own only where the logomark already appears nearby. Don’t retype it in another font.

White wordmark on blue
White wordmark on blue
SVGPNG
White wordmark on black
White wordmark on black
SVGPNG
Black wordmark on white
Black wordmark on white
SVGPNG

Logo Usage

Give the logo room, keep it legible, and leave it as it is. These rules apply to the logo, the logomark, and the wordmark.

Logomark with its clear space marked around it
Clear spaceLeave a margin of a third of the logomark’s width (x) on every side.
Logomark at its minimum height of 16 pixels16px
Logo at its minimum height of 16 pixels16px
Minimum sizeKeep the logomark and the logo at least 16px tall. Scale them only in proportion.
  • Don’t stretch it

  • Don’t recolor it

  • Don’t rotate it

  • Don’t add effects

Colors

Blue, black, and white. Every other tone is an opacity step of one of them. Layouts sit on a flat white, blue, or black surface, with no gradients.

Blue

HEX
#2563EB
RGB
37, 99, 235
HSL
221°, 83%, 53%
CMYK
84, 58, 0, 8

Black

HEX
#000000
RGB
0, 0, 0
HSL
0°, 0%, 0%
CMYK
0, 0, 0, 100

White

HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0

Blue tints, on white

  • 100#2563EB
  • 90#3B73ED
  • 80#5182EF
  • 70#6692F1
  • 60#7CA1F3
  • 50#92B1F5
  • 40#A8C1F7
  • 30#BED0F9
  • 20#D3E0FB
  • 10#E9EFFD

Blue shades, on black

  • 100#2563EB
  • 90#2159D4
  • 80#1E4FBC
  • 70#1A45A4
  • 60#163B8D
  • 50#123276
  • 40#0F285E
  • 30#0B1E46
  • 20#07142F
  • 10#040A18

Neutrals, on white

  • 100#000000
  • 90#191919
  • 80#333333
  • 70#4D4D4D
  • 60#666666
  • 50#808080
  • 40#999999
  • 30#B2B2B2
  • 20#CCCCCC
  • 10#E6E6E6

Typography

Rethink Sans sets everything from headlines to buttons in the Regular weight. Hierarchy comes from size and color, not weight. Doto is only for large figures.

Rethink Sans

Headings, body, buttons, and product interfaces.

Get Rethink Sans

Doto

Large numbers and data that need emphasis. Not for running text.

Get Doto

Screenshots

Use these in articles and presentations to show Context.dev in action.

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