MarketBetter turns buying signals into booked meetings. The platform identifies the companies visiting a customer's website, builds enriched prospect lists from a prompt, drafts personalized email and LinkedIn outreach, and hands SDRs a daily playbook ranked by intent.
Booking the meeting turned out to be only half the job. The reps who show up to those meetings are stretched thin, sometimes too thin to even log into a tool beforehand. So founder Sunder Somasundaram built meeting prep on top of Context.dev, and it quickly became the feature SDRs rave about.
"I love having one place to go get literally the context. Not just the web, but the brand and what that company does. And I don't have to worry if they change their branding. I don't want to be the one going, oh wait, now I have to go figure that out."
Meeting prep that tells SDRs exactly what to say
For every meeting an SDR books, MarketBetter assembles a briefing. Context.dev supplies the company intelligence, retrieved agentically from the prospect's web presence, and MarketBetter marries it with CRM history and attendee details from a LinkedIn data provider.
"All of this intel comes in from Context.dev, and we marry it with CRM data: what we emailed them, what actually got the reply, and what actually led to the meeting. The SDRs have the full context, so they know exactly what to say."
Each briefing surfaces what Sunder calls alpha insights, the non-obvious details pulled through Context.dev that give a rep an edge in a 15-minute call. The rep knows what the prospect saw, which message earned the reply, and what the company actually does before they say a word.
A deck built on the prospect's brand
The briefing comes with a presentation. MarketBetter generates a personalized page for each meeting using the prospect's branding pulled from Context.dev, then layers on a screenshot and the pain point most likely to matter to that account. The result is a short, on-brand deck a rep can run a 15-minute meeting from.
"This whole branding also comes from Context.dev. We make sure all of that is in there: the colors, the brand images, everything comes together."
Brands change, and that used to be a liability for anything generated ahead of time. Because the branding is fetched from Context.dev, the decks stay current without anyone re-checking logos or colors by hand.
The next version goes further: a logged-in SDR will be able to fine-tune the deck with a prompt right before the call, telling it what the first slide should focus on and adjusting from there.
Presenting straight from the email
MarketBetter delivers the briefing and deck by email, which matters more than it sounds. Reps who cannot spare time to log in can click the email and go.
"I just had a meeting today with an SDR and he said this is so good. A lot of folks don't even have time to log in before a meeting, so we send all of this in an email. They can just click that email and basically start presenting right from it. It's working great."
The feature is live with MarketBetter's first customer and rolling out from there.
"Everybody is loving it. We just rolled it out to one of our customers, and now we're planning to scale it across our base."
Unblocked fast
MarketBetter ships quickly, so a vendor that responds quickly matters. While building meeting prep, Sunder ran into an issue and reported it.
"When I was building it, I told you there was an issue, and you guys fixed it right away."
More context in every touch
Meeting prep is one piece of a platform built on a single idea: give reps context nobody else in the inbox has. Customers can upload a list of companies, type a role like health and safety manager or VP of marketing, and have MarketBetter find the right contacts at each one through waterfall enrichment. Dynamic columns add research on demand, like pulling one and two star G2 reviews of a competing product so email agents can reference real complaints in outreach. MarketBetter can even generate a personalized voicemail in the rep's own cloned voice and drop it directly into a prospect's voicemail without ringing the phone.
As those capabilities reach more customers, Sunder plans to lean further on Context.dev.
"Let's see how we can consume more of your stuff and move to the bigger plans as we roll this out to more customers. I think you guys are in the right spot."
Key benefits
- One API for context and brand: company intelligence and brand identity, including colors, logos, and imagery, come from a single place instead of separate scraping and asset pipelines.
- Always-current branding: when a prospect rebrands, the generated decks follow automatically, with no manual re-checking.
- SDRs present straight from an email: full prep and an on-brand deck arrive in the inbox, no login required before a 15-minute call.
- Fast support: an issue found mid-build was fixed by the Context.dev team right away.
The outcome
MarketBetter turned "meeting booked" into "meeting prepped." Every SDR walks into their call with the full history of the deal, alpha insights about the account, and a personalized deck in the prospect's own branding, all delivered to their inbox and ready to present. The feature is live with MarketBetter's first customer and scaling across its base.
Building GTM tooling that runs on web and brand data? Context.dev turns any domain into company context, logos, colors, and structured page content your product can act on.
P.S. Want your SDRs walking into every meeting already knowing what to say? Learn more at MarketBetter.