What is a logo?
The primary visual mark a company uses to identify itself, typically a wordmark, symbol, or combination, optimized to be recognizable at any size.
A logo is the most concentrated piece of brand identity. Done well, it carries the company's name, tone, and visual world in a few hundred pixels. Done poorly, it makes everything downstream (the website, the deck, the dashboard avatar) feel off.
Logos come in several flavors: wordmarks (Google, Coca-Cola), letter-marks (HBO, IBM), symbol-only marks (Nike's swoosh, Apple's apple), and combination marks that pair a symbol with the wordmark (Slack, Mailchimp). Most brands ship multiple variants (full lockup, symbol-only, monochrome) and use them in different contexts.
Context.dev's logo API returns the right variant for the right context: full SVG vector when available, transparent PNG fallbacks at multiple sizes, and a backdrop image for cases where you need the logo on its in-brand background. We were built specifically to fix the post-Clearbit gap in this market.